🔗 Share this article

TikTok is introducing a fresh option that enables them to cut down on the amount of AI-created videos appearing in their feeds. This initiative comes as the platform announced that it currently hosts over 1 bn AI videos.

Trial and Implementation

The new functionality is being tested over the following weeks before a full-scale release. This development aligns with a increase in AI-generated material, fueled by new video-generation tools.

AI Proliferation Online

Recent reports that nearly 10% of the quickest rising content creators on a competing service only show AI-generated videos. A considerable share of this output is classified as mass-produced AI material, a term for inferior, factory-style content that is frequently nonsensical or surreal.

Our research shows that numerous viewers appreciate content made with AI tools, including digital art to science explainers, and we want to provide users the power to adjust the amount of that, based on their own preferences,” commented a platform representative.

Volume and Proportions

The service announced that there are presently 1.3bn videos on its network tagged as made with AI. Collectively, over 100 mn videos are submitted to the platform every day, making clips made by AI a limited portion of its total content library.

Customizing Your Feed

Users will be in a position to reduce or increase the level of AI content they view by accessing the “manage topic” option in the application and choosing AI-made media. Additional categories that can already be adjusted under the tool include current affairs, clothing, cosmetics, and choreography.

Platform Guidelines

Its policies mandate creators to identify convincing artificially created content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.

Furthermore, the service will now apply an “AI-made” watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This step is intended to deter users from seeking to evade the tagging system.

Responsible AI Funding

The company is also establishing a $2 million educational fund for experts and institutions to produce learning resources about using AI responsibly. This initiative will assist charitable organizations dedicated to educating programming and robotics.

Content Safety Approach

The video-sharing app has defended its safety measures, amid discussion over proposals to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to eliminate hundreds of positions in its user protection division in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but AI can protect employees by removing the most graphic content prior to it has to be seen by humans. The platform reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its machine learning processes.

“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is really helping us work at speed.”